Feb. 16, 2012 2:25 pm
There is apparently a new law that is taking effect for consumers that receive droves of robo calls from telemarketers. Instituted from a case involving Mims v. Arrow Financial Services, the new consumer protection prohibits, ?using an automatic dialing machine to call a person's cell phone without prior consent; using a prerecorded voice message to call a residential phone line without prior...? Read?MoreFeb. 16, 2012 6:00 am
I am always amazed by physician waiting rooms and how they alter from practice to practice. Recently while visiting with one physician I arrived to a rather large waiting room almost 30 x 20 with three couches and numerous chairs. As I approached I noticed that there were newspapers and magazine strewn about the floor and coaches but more importantly no one was in the waiting room! I approached...? Read?MoreFeb. 14, 2012 6:00 am
I recall a time when Bree handled the front desk for a very prominent physician. Bree was a very nice young women but rather introverted. I am fairly gregarious and each time I saw her I greeted her warmly. However she did not reciprocate. Rarely did Bree smile at the front desk and rarely was she empathetic to clients taking pragmatism over relations. Eventually patients either complained or...? Read?MoreFeb. 12, 2012 5:56 pm
Monday Focus ? How many times have you set about with your to do list only to have the same to do list looking at you three to four weeks later? This is procrastination and it simply kills you. Procrastination stems from fear and limiting beliefs. Coincidently these fears come from you not anyone else. The reason why the to do list grows is because you find others things to do so as to avoid the...? Read?MoreFeb. 10, 2012 6:00 am
Feb. 9, 2012 6:00 am
Let?s say you went your chiropractor for a pain that you?ve been having in your side. The surgeon who is examining you says the following, ?Uhm? Well, uh you know? You might, uhm, have to have your uh appendix taken out.?How competent are you going to feel about this doctor?s ability to treat you? Or even worse? the doctor says all the right things, but as he looks over your chart, you notice...? Read?MoreFeb. 8, 2012 1:59 pm
(As seen in Medical Office Today!) Most physicians realize that practicing medicine involves more than administering proper healthcare ? much of your job involves the quaint phrase ?bedside manner,? which basically describes how you interact with your patients and the relationship you develop with them. A big part of bedside manner involves recognizing that visiting the doctor can be...? Read?MoreFeb. 7, 2012 5:19 pm
Just like most marketing companies that are memorable so must you. However those important first words are key to presenting your value, capturing attention and creating the relationship that controls the business. Learn how to create a message that sticks and creates tons of business and referrals. In this webinar you will learn: Learn the importance and development of a value proposition ...? Read?MoreFeb. 7, 2012 2:44 pm
Fight or Flight I will admit I am a New York Giants fan and watching them win the last two ?must win? regular season games and then advance to the Super Bowl is an absolute thrill. Yet there are some lessons to be learned from their fabulous run that I believe you can use for your business. The Giants themselves had a very erratic season riddled with injuries resulting in some key losses...? Read?MoreFeb. 7, 2012 6:00 am
Since the dawn of email there has been a term coined ?netiquette?. This term is meant to encourage best practices when we send email. With that in mind it is best to point out through my many years of email use, abuse and refuse the many blunders I have experienced: 1. Sending before you mean to. 2. Forgetting the attachment. 3. Expecting an instant response. 4. Forwarding useless e-mails. ...? Read?MoreFeb. 3, 2012 6:00 am
Friday Video: Buyer Beware? Read?MoreFeb. 2, 2012 6:00 am
In 2009,there were 27.5 million businesses in the United States, according to Office of Advocacy. Of these numbers there are approximately 60,000 practicing chiropractors in the United States and using the same census data from the Bureau of Labor and Statistics, 44% operate their own business. I?ll bet that when you began you chiropractic career you never imagined that you would rationalize...? Read?MoreJan. 31, 2012 2:40 pm
The age of the Internet has allowed many to make claims about who they are and they work they profess. There is a dire need for many to gain chiropractic marketing assistance to help increase patient volume. However there is a big difference with how someone coaches. When the instructor limits your time or tells you how to do something you might want to reconsider. In recent years, I have...? Read?MoreJan. 31, 2012 2:00 am
Chances are if you are reading this you are curious about how to get new patients into your practice. Did you ever wonder why it seems so easy for some and yet from time to time you tend to struggle with this issue? Are you curious if the other chiropractors have some magic formula for attracting patients or are just darned lucky? You will find it interesting to know that when it comes to...? Read?MoreJan. 30, 2012 8:25 am
Monday Focus ? I was on the phone coaching Rick recently when I asked so what have you done to move your business forward, the response was deafening ? ?Nothing.? The biggest issue why business does not move is not planning, is not money ? it is about procrastination and fear. Every business that you know of today began just like yours, small office, no money and no employees. Every busy begins...? Read?MoreJan. 30, 2012 8:03 am
Face it the last two years has been terrible. Clients changing their minds, money tightening and laws impacting interest rates and more importantly buying behavior. And with the recession has come droves of individuals competing in your space. Well if you are seeking methods to gain more prospects and more income then this is the session for you. International speaker, 8 time author (Split...? Read?MoreJan. 27, 2012 6:00 am
Friday Video: Chiropractic Marketing Success!? Read?MoreJan. 26, 2012 2:00 am
It is unbelievable that so many people think that they can sell. Selling like any other profession requires tenacity, patience and professionalism. Suggesting that anyone can sell is similar to saying anyone can be a surgeon, fly a plane or become an Olympic champion. Everyone has a certain set of innate qualities that allows them to excel at craft. And similar to any profession there are those...? Read?MoreJan. 25, 2012 5:28 pm
Monday Focus ? While awaiting a recent flight home a passenger befriended me speaking of all the ills in their business.The first question I asked was, ?What activities are you using to market the business?? The answer nothing. Folks, you cannot blame the economy, the weather, the president, the price of beef, local soybean growers etc for bad business if you are not doing anything to attract...? Read?MoreJan. 24, 2012 2:01 am
With the dawn of a new economy and a new year there are many individuals that continue to suffer and seek work. However there is a reason why some continue to struggle while others fight for positions. The rationale is sales and marketing. Business professionals must represent themselves as products. This requires the use of branding techniques similar to the big boys. It is incumbent to create...? Read?Morejohn goodman groundhog day 2012 serrano ground hog donald trump hunger games trailer hunger games trailer
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